1. Introduction
Have you ever seen a street-side clothing shop where you hand over a picture and they can create a custom T-shirt for you—maybe even one like below: )

Ever wanted to try customizing your own T-shirt too? Let inkbear introduce you to two main printing techniques, and then we’ll help you choose the best one to bring your creation to life.
2. Rising Star DTF vs Time-Tested HTV
- Heat Transfer Vinyl (HTV) is a long-standing, trusted method in the apparel customization world. It has stood the test of time and is widely adopted by printers and customers alike.
- Direct to Film (DTF) , on the other hand, is a rapidly emerging favorite in recent years, offering a powerful alternative for fabric printing and beyond.
1' Quickly Get DTF & HTV Printing
DTF Printing
- DTF is a multi-step process that uses inkjet technology to print a design on a special transfer film. Hot-melt powder is applied to the ink layer, then cured with heat. The image is then transferred onto fabric using a heat press.
- DTF designs can be stored for months before transfer (under suitable temperature and humidity) without compromising image quality.
HTV Printing
- HTV involves transferring vinyl designs onto fabric. Users cut the design from a vinyl sheet using a cutting machine, weed out the excess parts, and then heat press the design onto the garment.
3. The Process Of DTF & HTV Printing

Key Step |
DTF |
HTV |
Printing Medium |
Inkjet printing on PET transfer film |
Pre-colored or printable vinyl sheets |
Image Curing |
Apply adhesive powder and heat-cure in an oven |
Built-in heat-activated adhesive on vinyl |
Transfer Method |
Heat press film onto fabric |
Heat press vinyl onto fabric |
Weeding |
Not needed |
Manually remove excess vinyl |
Workflow Ease |
Multi-step, assembly line friendly |
Simple for basic designs |
- DTF eliminates weeding and is ideal for mass production and streamlined workflows.
- HTV is easier for simple, single-color designs and has a lower entry threshold.
4. The Design Of Vinyl vs DTF
HTV:
- Best for clear outlines, single-color or limited-layer text/logos.
- Offers specialty finishes like glitter, holographic, suede, flock, etc.
-
Multi-color layering is time-consuming and prone to errors.
DTF:
- Supports full CMYK color printing, gradients, fine lines, halftones, and photo-level quality.
- Virtually no design complexity limitations—ideal for intricate illustrations and photo reproductions.
HTV is sufficient for simple font or color-block designs, like htv logo.
DTF is superior for gradients, photo effects, or complex illustrations.
5. The Range Of HTV & DTF Printing Application
Fabric Color & Opacity:
- HTV: Choose vinyl based on garment color—dark garments require high-opacity vinyl.
-
DTF: Uses white ink as a base layer, unaffected by garment color.
Fabric Type:
-
HTV: Works best on natural fibers (cotton, linen) and general blends.
-
DTF: Compatible with cotton, polyester, blends, and even non-textile surfaces like leather, wood, or ceramics.
Fabric Texture:
HTV: Sits on the fabric surface, offering diverse finishes but may slightly affect the texture.
DTF: Extremely soft hand feel, fuses seamlessly with fabric, preserving natural texture.
6. Which Cost Less & Earn More

Aspect |
HTV |
DTF |
Initial Equipment |
Cutting machine + Heat press |
DTF printer + Oven + Heat press |
Consumable Cost |
Lower (especially for single-color jobs) |
Film + Ink + DTF Adhesive powder |
Long-Term Operating Cost |
Low (blade replacement, basic cleaning) |
Moderate (ink circulation, powder handling, recycle) |
Profit Potential |
Great for small shops, DIY entrepreneurs |
Ideal for complex design studios and batch customization |
- HTV = Low investment, fast turnaround — great for testing ideas and small customization businesses.
- DTF = Higher upfront cost, but lower per-unit cost at scale and greater long-term profitability. Maybe you can read the blog: Cost Comparison of DTF Printing vs Other Printing Methods to know more.
7. How Long Does DTF & HTV Last On Shirts

HTV:
- Must be washed inside-out, cold water, no softeners.
- Multi-layer designs risk peeling or edge cracking.
DTF:
- Proven to resist fading, cracking, and damage from frequent washes and high-temperature ironing.
💡Tip: DTF offers stronger durability, especially for sportswear or work uniforms that need frequent washing.
8. Final 5 Key Questions to Help You Decide
8.1 How complex is your design?
- HTV is best for simple, bold designs like text or logos.
-
DTF handles fine detail, gradients, and multi-color illustrations with ease.
8.2 What materials are you using?
- Color: HTV needs high-opacity vinyl for dark fabrics. DTF prints white underbase for any fabric color.
- Type: HTV = best on cotton and natural fibers. DTF = works on cotton, polyester, blends, even leather, wood, or ceramics.
-
Texture: HTV works best on smooth surfaces. DTF preserves fabric texture and has a softer feel.
-
Non-fabric surfaces: DTF supports more materials.
8.3 How much do you plan to produce?
-
HTV is ideal for low volume, especially for simple cutting jobs.
-
DTF excels at medium to high volumes, where pre-printed transfers can save time.
8.4 How much space do you have?
Both technologies are desktop-friendly and don’t require a large space.
8.5 What’s your budget?
HTV Equipment:
- Cutting machine
- Computer + Design software
- HTV material
- Heat press
- Weeding tools
DTF Equipment:
- DTF printer
- Computer + Design software
- DTF ink + transfer film
- Adhesive powder (recommended to use shaker + dryer)
-
Heat press
9. Final Words
There’s no absolute winner between DTF and HTV. But if you seek for more complex and detailed designs, DTF must be the best choice, and if you just want to do some HTV logos and something like that. HTV is enough.
BTW, wishing you great success in your custom T-shirt journey!